Wednesday, November 21, 2018

Download Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters - Jan-Benedict Steenkamp pdf


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Hard discounters are stores that sell a limited selection of consumer packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best known hard discounters are Aldi and Lidl, but global brands include Trader Joe's, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia, and are making steady inroads into the US. Retail Disruptors: The Rise of the Hard Discounters explores the very real.
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